Scaling SaaS across SADC
Challenge
A Johannesburg B2B SaaS business needed growth capital to deepen product and expand into neighbouring markets - with investors scrutinising cohorts and unit economics.
Approach
Built bottom‑up revenue and churn model; clarified unit economics; aligned narrative to institutional diligence expectations; supported investor conversations.
Result
Supported a raise of approximately R45m from a regional fund - with materials that could be stressed in committee.